Hotel Management Trends in Saudi Arabia towards the adoption of the concept of modern marketing “A field study on 4-star hotels in Riyadh”

Document Type : Original Article

Authors

Department of Tourism and Hotel Management, College of Tourism and Archeology, King Saud University, Saudi Arabia

Abstract

The aim of the study is to know the impact of Saudi hotel management trends and to apply the concept of modern marketing on the marketing performance of hotel establishments and to increase the demand for hotel services. And a statement of the most important variables based on the concept of modern marketing and measuring the extent of awareness of the operators of these hotel establishments in the application of modern marketing methods. In order to achieve this, several basic assumptions have been formulated to measure the relationship between the various elements and components of the marketing mix and the nature and quality of the directions of the hotel departments The study was based on a sample of four-star hotel establishments where a questionnaire was designed to measure the validity of the hypotheses and then the data were analyzed. This study will help the employees of these hotel establishments to understand the appropriate trends to adopt the marketing concepts that have the best effect in proportion to the nature of work in the Saudi markets.

Keywords

Egyptian Journal of Tourism and Hospitality
Volume 25, Issue 2
December 2018
Pages 31-49

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