Customer Perceptions towards the Use of Nutrition Information in Fast Food Operations

Abdelaziz, Ahmed Shaker; Sobaih, Abuelnasr Alsayd; Fawzy, Ahmed Mostafa

doi:10.21608/ejth.2019.233282

Customer Perceptions towards the Use of Nutrition Information in Fast Food Operations

Document Type : Original Article

Authors

¹ Hotel Management, Faculty of Tourism and Hotel Management, Helwan University Egypt

² Hotel Management, Faculty of Tourism and Hotel Management, Helwan University Egypt Collage of Business Administration, King Faisal University, KSA

³ Hotel Management, Faculty of Tourism and Hotel Management, Helwan University, Egypt

10.21608/ejth.2019.233282

Abstract

This research aims to understand customer perceptions towards using nutrition information (NI) in a sample of fast food operations. It compares between male and female in relation to their use of Nutrition Information in fast food operations. To achieve this aim, a self-administrated questionnaire was directed to a random sample of customers in the investigated restaurants. A number of 380 forms was distributed, among them 308 forms (81.1%) were completed and valid for analysis. The findings showed that there is no significant difference between males and females regarding their agreement of perception towards using nutrition information.

Keywords

Main Subjects